moia is a sparkling water brand inspired by the flavors of the middle east, created by a brother and sister who grew up between american life and their culturally diverse middle eastern family of south and central asian descent. their flavors take familiar ingredients and turn them into something that hasn't been done before in the sparkling water world (to our current knowledge, at least).

we love making room for the things we grew up with to be in our everyday life, and moia does that in a way that feels especially innovative because of how easy it is to crack open a sparkling water. experiencing them in a form that works just as well alongside a meal as it does on its own, and not as a fancy drink or dessert that you have to prepare or save for ordering at your favorite arabic restaurant, feels like peak privilege (thank you farris and raihan). we’re excited to bring moia into shawarmaji’s pantry and share it with everyone who loves these flavors as much as we do.