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shawarmaji’s ethos parallels that of arab culture, and taking care of the guest is at the core of it. embedded in our purpose to share amman street food culture is building community. our customers are our guests.
brands often use the simple metaphor of tasking themselves to describe their product or service as a person in order to identify and define their brand attributes. conveniently for us, a shawarmaji is a person.
y’know how they say “it takes a certain kind of person to be a....”? well, it takes a certain kind of person to be a shawarmaji in arab society. luckily, our very own shawarmaji happens to naturally be the embodiment of the traits that define that kind of person. chef mohammad’s personality aligns seamlessly with arab hospitality. he’s the poster child for what a good arab man is; kind, generous, service-oriented, and social. the shawarmaji family makes it a point to apply these traits on all fronts of the business, from operations to customer service, and we aim to offer products that our customers can rely on.
our culture and team values and prioritizes being sincerely open and inviting; this is the essence of arab hospitality and customer service.
we’re also incredibly fortunate to have a love of shawarma that keeps us all together around the kitchen table. gathering like that requires having quality kitchen staples around though, and a great solution to being hospitable at any food-related gathering is having our toum trio on deck. this trio covers all your bases and guarantees that your guest will be impressed no matter what's being served.
what's in the toum trio?
toum - our famous classic garlic aioli that adds a perfect punch of umami and texture to your favorite dishes. it’s a classic for a reason. not for the faint of heart.
chipotle toum – we combined our cult-favorite classic toum with premium chipotle to create the ultimate union of umami and a sweet heat.
kalamata olive toum – the newest addition to our toum family, this toum takes on a deeper, earthier flavor with the addition of quality black kalamata olives. a more mellow and brine-y toum, but just as versatile.
if you have family and friends like us that drop in on short notice, this trio set will keep you prepared to host and be hospitable at all times.
peace, love, and toum,
the shawarmaji family
